Here we are back at the beginning

Several years ago (actually going on almost 15) two friends began a venture in a one-room office. We stared at each other across the desk and brainstormed on everything from marketing and sales tactics to new features and functionality for the software product we were developing. Our conversations ranged from what we should name the product (JustWare becoming the ultimate winner) to when we should hire another person to lighten our load. The closeness, the conversations, and agility our small company developed during that time made us realize that we would always need to be close to our employees if we were going to make this company work. With that in mind, we made it a policy that, no matter what, executives would sit in and work out of the same cubicles as our employees. We have also tried to not tie employees’ seating arrangements to their departments. Sales resources sit by project managers and marketing staff sit by support staff. The accidental conversations that form from these mixed up arrangements have led to many marketing campaigns and product enhancements. It has also created a team mentality among everyone.

And, here we are back at the beginning. New Dawn now has over 60 employees and we are in an amazing office space. The problem? We ran out of cubicles. Now while we wait for our new cubicle order to arrive, the two of us (Thomas P. Higgins, President and CEO) and myself (Frank A. Felice, VP of Sales and Marketing) share a cubicle. Tom works out of our office in Denver and travels to Utah every other week. While he is here, we share a cubicle, stare at each other across the space, and brainstorm about running our no longer fledgling company.

It is fun to remember where we came from and realize that out of necessary closeness great ideas and innovation blossom.

– See more at: http://newdawn.com/2009/02/23/here-we-are-back-at-the-beginning/#sthash.vvSjq9T5.dpuf

Here we are back at the beginning